The client requested a design that was broad enough to encompass the variety of musical events that they promote and facilitate.
The client requested a mark that could reference the history of protests, and also the ingenuity of the brand. The mark, simultaneously a paper, peg, and P, does exactly that.
Influenced largely by Nietzsche’s concept of Will to Power, and drawing inspiration from a list of thinkers so diverse that they include Thoreau, Jay-Z, and Plato, he works to communicate that all people are capable of greatness, and, on the flip side, that “the crown doesn’t make you king.”
He needed an identity that would reflect his philosophy and interest in lifestyle-design, and could work across the variety of mediums in which he communicates. The mark, a monogram, draws on the motifs of emperor’s seals, Greek engraved lettering, and, naturally, kingship.
The client was seeking an identity that would help position them as expert creatives, connoting their professionalism and well-developed process.
The mark, a simplified, faceted diamond, hints at the quality of product produced by The Refinery, and the primary typography, a rigid, mono-spaced typeface, suggests the machine-like order and process.
The mark hints at creativity and imagination, while also referencing the islands.
The identity system created is based on reflections, color, and shade, and can be easily updated.
Joshua Martin is a high-end photographer and videographer specializing in character portraits of music artists. His work reflects the personality of each of his subjects, and he requested a visual identity that captured this range.
The mark, a stylized signature, communicates the content and artistry of his work, as well as paying homage to historic portraiture convention when superimposed on his work. The mark both recognizes the status of his photography, and his subjects, as that of fine art.
A portfolio tour video, created by Joshua Martin, showing the mark in use.
The Film Society is a university-based organization with a focus on screening independent and documentary films. Seeking to change perspectives, and approach topics from different angles, the client requested that the identity communicate both the broad variety of films on the program as well as professionalism and prestige.
The identity that I created uses trapezoidal shapes in various configurations across the brand’s print and marketing materials, to convey the perspective-changing nature of film. The typeface selected for the brand elegantly hints at the brand architecture of the university, and in its extreme letter-spacing it references the typographical tendencies of film title design.