Category: Identity


AUMA


Posted on March 11th, by Iván in Identity. No Comments

Mark

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Business System

The Andrews University Music Association is a group dedicated to education and event sponsorship for the campus of Andrews University.

The client requested a design that was broad enough to encompass the variety of musical events that they promote and facilitate.

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Protest


Posted on March 11th, by Iván in Identity. No Comments

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Business System

Protest is a multi-media collective utilizing holistic, integrated, and non-conventional marketing techniques to popularize philosophy, lifestyle design, and general critical thinking.

The client requested a mark that could reference the history of protests, and also the ingenuity of the brand. The mark, simultaneously a paper, peg, and P, does exactly that.

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Kyle Emile


Posted on March 6th, by Iván in Identity. No Comments

Kyle Emile
Business System
Kyle Emile is a blogger, thought-leader, and the creator of Free Intelligent Conversation.

Influenced largely by Nietzsche’s concept of Will to Power, and drawing inspiration from a list of thinkers so diverse that they include Thoreau, Jay-Z, and Plato, he works to communicate that all people are capable of greatness, and, on the flip side, that “the crown doesn’t make you king.”

He needed an identity that would reflect his philosophy and interest in lifestyle-design, and could work across the variety of mediums in which he communicates. The mark, a monogram, draws on the motifs of emperor’s seals, Greek engraved lettering, and, naturally, kingship.

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The Refinery


Posted on February 11th, by Iván in Identity. No Comments

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The Refinery is a Michigan-based think-tank and start-up incubator that transforms the raw material of ideas into working solutions.

The client was seeking an identity that would help position them as expert creatives, connoting their professionalism and well-developed process.

The mark, a simplified, faceted diamond, hints at the quality of product produced by The Refinery, and the primary typography, a rigid, mono-spaced typeface, suggests the machine-like order and process.

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CT BOI


Posted on February 9th, by Iván in Identity. No Comments

Mark

Business System

CT BOI Design is a brand new apparel start-up based in the U.S. Virgin Islands. They are in the process of developing their first graphic tee line and are working with tourism departments in the Virgin Islands to promote their product. They needed a clean, bold, and professional identity system for use in their communications, that could also be applied across their planned product line.

The mark hints at creativity and imagination, while also referencing the islands.

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Glint


Posted on February 9th, by Iván in Identity. No Comments

Mark
Glint is a monthly storytelling event in southwest Michigan, featuring local storytellers with a new theme every month. For the identity, the client wanted a system that could be modified for each theme’s promotional materials.

The identity system created is based on reflections, color, and shade, and can be easily updated.

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Austin Ho


Posted on December 24th, by Iván in Identity. Comments Off

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System
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Austin Ho is a high-end product photographer working out of Chicago. He needed a brand that conveyed and complemented his style of photography, characterized by order, precision, minimalism, and symmetry.

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Joshua Martin Studios


Posted on December 24th, by Iván in Identity. Comments Off

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System

Joshua Martin is a high-end photographer and videographer specializing in character portraits of music artists. His work reflects the personality of each of his subjects, and he requested a visual identity that captured this range.

The mark, a stylized signature, communicates the content and artistry of his work, as well as paying homage to historic portraiture convention when superimposed on his work. The mark both recognizes the status of his photography, and his subjects, as that of fine art.

A portfolio tour video, created by Joshua Martin, showing the mark in use.

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The Film Society


Posted on December 24th, by Iván in Identity. No Comments

Mark

Business System

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The Film Society is a university-based organization with a focus on screening independent and documentary films. Seeking to change perspectives, and approach topics from different angles, the client requested that the identity communicate both the broad variety of films on the program as well as professionalism and prestige.

The identity that I created uses trapezoidal shapes in various configurations across the brand’s print and marketing materials, to convey the perspective-changing nature of film. The typeface selected for the brand elegantly hints at the brand architecture of the university, and in its extreme letter-spacing it references the typographical tendencies of film title design.

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Jason Lemon Photography


Posted on December 23rd, by Iván in Identity. No Comments

Mark

System

Jason Lemon is a fashion photographer working out of Beirut, Lebanon. For his identity, he was looking to convey his unique style of fashion while referencing classic fashion magazines.

The mark, a custom drawn J, is set in a modern typeface to reference the history of fashion photography, and modified to convey an avant-garde boldness.

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