The Film Society


Posted on December 24th, in Identity.

Mark

Business System

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Poster

The Film Society is a university-based organization with a focus on screening independent and documentary films. Seeking to change perspectives, and approach topics from different angles, the client requested that the identity communicate both the broad variety of films on the program as well as professionalism and prestige.

The identity that I created uses trapezoidal shapes in various configurations across the brand’s print and marketing materials, to convey the perspective-changing nature of film. The typeface selected for the brand elegantly hints at the brand architecture of the university, and in its extreme letter-spacing it references the typographical tendencies of film title design.

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