The Refinery

Posted on February 11th, in Identity.


The Refinery is a Michigan-based think-tank and start-up incubator that transforms the raw material of ideas into working solutions.

The client was seeking an identity that would help position them as expert creatives, connoting their professionalism and well-developed process.

The mark, a simplified, faceted diamond, hints at the quality of product produced by The Refinery, and the primary typography, a rigid, mono-spaced typeface, suggests the machine-like order and process.


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